Nothing to Get Hung About | Adweek Nothing to Get Hung About | Adweek
Advertisement

Nothing to Get Hung About

Advertisement

John Lennon and the Beatles never had an antagonistic relationship with breakfast cereals. Prized Beatles memorabilia, in fact, includes 1969 Nabisco Wheat Honeys and Rice Honeys boxes featuring the Yellow Submarine characters. (Boxes in good condition fetch something like $2,000 each these days.) And Lennon, of course, who loved corn flakes, famously wrote the song "Good Morning, Good Morning" after seeing a Kellogg's commercial that featured the jingle, "Good morning, good morning/The best to you each morning/Sunshine breakfast/Kellogg's Corn Flakes crisp and full of fun."

But now that Kellogg subsidiary Kashi Co. in La Jolla, Calif., has rolled out a cereal called Strawberry Fields under its Organic Promise label, Yoko Ono has reportedly put a call into her attorneys. Which is understandable, probably, although "all you need is lawyers" doesn't have the same ring to it.

The folks at Kashi, who may be less inclined to chat freely about such matters since they sold their company to Kellogg in 2000, offered its official response in a statement. "The Strawberry Fields trademark has been used and registered in the past by a number of other companies," it reads. The name was chosen "because it best represented its new cereal, which includes large slices of strawberries. The company followed all necessary procedures in applying for this trademark last year."