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New Spots for Always Show Men in Kilts, Not Women and Product
NEW YORK–Procter & Gamble is launching a $50 million TV campaign this week for Always sanitary napkins that marks a bold departure for the category and a notable creative stretch for the famously conservative packaged-goods client.
The three-spot TV campaign by D’Arcy Masius Benton & Bowles, here, is remarkable in that it does not feature any women or the product; only young, buff men in offbeat and humorous situations.
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