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Focus groups can be taxing, but imagine the stress if armed and uniformed men prevented you from getting to one.
On a recent trip to Los Angeles to test work for Dollar Rent A Car, a team from Barkley Evergreen & Partners was forced to remain in a hotel lounge for several hours as L.A. police officers searched the area for three armed bank robbers.
As the search dragged on, Jeff Fromm, senior vice president of the Kansas City, Mo.,

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