Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Norwegian Cruise Lines will abandon its two-year-old tagline, “The Norwegian way,” in favor of a campaign that touts a “freestyle cruising” concept in upcoming work from Young & Rubicam.
The cruise line has been testing the freestyle cruising concept for two months on its Norwegian Sky boat. Under this concept, NCL has dropped cruise line traditions like regimented dining, instead offering open seating and allowing passengers to eat whenever and wherever they want with a relaxed dress code.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in