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NEW YORK Wieden + Kennedy just officially lost its U.S. Nike running shoe business to Crispin Porter + Bogusky. But this spot from Wieden’s Amsterdam office for Nike+, breaking today, eloquently captures the passion for running in classic Wieden style. The 60-second spot, “Addicted,” directed by MJZ’s Dante Ariole, provides insight into the passion that drives a runner with a voiceover provided by actor Edward Norton and moody visuals shot in New York, Prague and Marseille, France.
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