Northwestern Mutual: ALL QUIET ON THE INSURANCE FRONT

AGENCY: J. Walter Thompson/Chicago
GROUP CREATIVE DIRECTOR: Chris Strange
ART DIRECTOR: Betsy Erickson
COPYWRITER: Ann Dellamaria
PRODUCER: Carol Faron
CLIENT: Northwestern Mutual Life Insurance Co., Milwaukee
Northwestern Mutual Life Insurance Co. usually only advertises around major events, such as the Olympics. But a new image campaign from J. Walter Thomson/Chicago designed to tell consumers to invest in life insurance around their own major events is currently running.
Two soft, understated 30-second television spots are the cornerstone of the new advertising campaign, which still features the long-running tag, ‘The Quiet Company.’
One commercial spot couples a groom’s point of view at his wedding with quotes from financial institutions about Northwestern Mutual Life Insurance’s stability.
Copyright Adweek L.P. (1993)