CHICAGO-At least three shops are vying for Northwestern Memorial Hospital's ad business, which has an estimated value of about $3 million, sources said.
Incumbent Leo Burnett is not participating in the review.
The Chicago hospital's director of marketing, Cindy Dillon, confirmed the account is in review but would not name the agencies involved in the pitch. The hospital expects to make a decision by May, Dillon said.
Despite relatively low spending, the account is attractive to local shops because the hospital is a well-regarded institution, a source said.
Northwestern's first image advertising from Leo Burnett broke in September 1997 under the tag "Amazing things happen."