Northwest Airlines May take Off With Fallon McElligott

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CHICAGO – While Northwest Airlines appears ready to realign its $30 million domestic and international business, which will likely benefit Fallon McElligott, Minneapolis, at least one agency source said that the review for KLM Airlines’ domestic business may also be a chance for Northwest to review outside agencies without holding a formal review.
Sources say a formal announcement may be released as early as this week that will outline which of ousted J. Walter Thompson/N.Y.’s duties will fall to Fallon.
Northwest officials had not returned phones calls as of late last week and a spokesperson for Fallon would say only that talks are underway.
A Northwest spokesperson previously said that the airline had no plans to hold a review for any portion of the account and that Thompson’s responsibilities would be split among existing agencies which include: Fallon, Kolesar & Hartwell/Minneapolis and Ogilvy & Mather/N.Y.




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