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Huey/Paprocki has been awarded creative and media duties for Northside Hospital.
“We chose Huey/Paprocki because of their creative strengths, team approach and proven track record,” said Russ Davis, Northside’s director of marketing.
The incumbent on the estimated $1-2 million Atlanta-based account was Austin Kelley Advertising.
Ron Huey, president of the Atlanta agency, is finalizing details of an advertising campaign set to break in first-quarter 2002.
Media planning and placement for the account will be handled locally by Joyce Hess in conjunction with Huey/Paprocki.
Advertising is likely to include print, radio and collateral messages.
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