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Spring Campaign Will Focus on Natural Brand’s Safety, Efficacy
CHICAGO–A new natural insecticide that is, according to its makers, safer for humans than conventional brands, is slated to hit the market in April, backed by a branding campaign from Northlich.
The Cincinnati shop won agency of record duties for EcoSmart Technologies’ Bioganic brand following a review.
The Franklin, Tenn.-based company is entering the consumer market with designs on competing with established category leaders such as Raid.
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