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CHICAGO Universal Group has named Northlich lead advertising agency for its Old Spice and Noxzema shaving products without a review, the shop confirmed.
The Cincinnati agency will create television and print advertising for the products, as well as handle promotions and public relations. Billings for the assignment were not disclosed.
Los Angeles-based Universal Group licenses the brand names from Procter & Gamble in Cincinnati. There was no incumbent.
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