Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Northlich has forged a relationship with Jacuzzi Premium Spas to launch an integrated advertising campaign this spring that will focus on the client’s heritage, an agency executive said.
The Cincinnati shop will develop public relations and advertising for the Walnut Creek, Calif., company that will support Jacuzzi’s dealers by building upon the equity of the brand, said Rick Miller, Northlich’s president.
“We want to build on their heritage, that they’re the ones that created the category,” Miller said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in