Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Independent agency Northlich has established a new division, Sawyer Point Media, to handle media-only accounts, the shop said.
The unit, which takes its name from the company’s soon-to-be offices in Cincinnati’s Sawyer Point Building, will offer media planning, buying, consulting and auditing for clients seeking media-only work, rather than using a full-service agency. The unit will initially focus on franchisee groups, which require market-by-market expertise, according to an agency representative.
“We believe that we must provide individualized solutions, because what works in Denver may not work in Phoenix,” said David Dasenbrock, media director at the agency, in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in