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CHICAGO Northlich touts Finlandia’s heritage and purity in its first work for the Brown-Forman vodka brand.
Print advertising by the independent Cincinnati agency, which won the business last October, shows a glacier scene viewed through the clear Finlandia bottle under the theme, “Naked Vodka.” Body copy asserts: “When you have nothing to hide behind, you tend not to hide anything.”
“Our challenge was claiming a unique place in a very saturated and competitive category,” said Patty Bloomfield, an account director at the agency, in a statement.
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