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BOSTON Northlich said it has added to its digital capabilities through the acquisition of Interactive Ink.
The Cincinnati-based independent is attempting to broaden its communications offerings through the addition of an established firm well versed in search engine optimization, Web-site design, analytics and other new-media skills.
In effect, the shop is engineering on a regional scale what holding companies have recently attempted in the global marketplace. WPP Group expanded in the interactive arena yesterday via its $649 million deal to acquire ad serving and technology concern 24/7 Real Media; Publicis Groupe completed its $1.3
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