Northeast Dairies in Market Battle

DDB Dallas Contributes Radio, In-Store Ammo for Garelick Farms
BOSTON-New England’s top two dairy producers-Garelick Farms and H.P. Hood-have escalated the milk wars, unfurling new ad campaigns touting product introductions.
Garelick Farms of Franklin, Mass., is throwing media dollars behind its single-serve drinks with ads from DDB Dallas. Hood in Chelsea, Mass., introduces its Simply Smart milk in a series of television and radio commercials created by Partners & Simons of Boston.
DDB, agency for Garelick Farms’ parent company, Suiza Foods, also located in Dallas, has launched radio and in-store promotional materials touting the client’s new lines of single-serve juice and milk-flavored drinks.