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Blazing Paradigm’s Branded Expeditions Shows to Air on NBC
SAN FRANCISCO-Blazing Paradigm makes its TV programming debut with a series of hour-long shows on NBC tied to outdoor apparel maker The North Face.
The 27-person San Francisco agency has created The North Face Expeditions, five one-hour documentary specials hosted by rock star Sting and featuring North Face-sponsored outdoor athletes. The opening segment of each show is presented on a set designed by the agency to highlight the client’s name.
The weekly series began Sunday night.
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