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BOSTON Seeking a shop steeped in new media as it prepares to press further into the ski and snowboard marketplace, The North Face has tapped Factory Design Labs to handle its ad account following a review.
The San Leandro, Calif.-based retailer of outdoor gear and clothing had previously worked with DDB’s office in Seattle. That shop did not defend, and other review contenders were not disclosed.
North Face spent $4 million last year and $2 million during the first eight months of 2007 in domestic measured media, per Nielsen Monitor-Plus.
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