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DALLAS Nortel today broke an ad campaign from The Richards Group featuring a new tagline and the telecom’s first television commercial in more than three years, a company spokesman said.
The global campaign is the first for Nortel created by The Richards Group, which won the account from another independent, T3 in Austin, Texas, earlier this year. Nortel’s new tagline: “This is the way. This is Nortel.”
Toronto-based Nortel has U.S. headquarters in Dallas, where Richards is based.
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