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Temerlin Looks to Score More From Client
DALLAS–Nortel Networks Corp. is holding an agency review for its estimated $5 million online advertising account.
Nortel director of global advertising Bruce Horner would neither confirm nor deny the existence of such a review. “We won’t comment on any rumor that you may have heard,” he said.
Online advertising is currently handled by Sumus Interactive in Salt Lake City. A spokesperson for Sumus confirmed that a review is being held and that the incumbent will not participate.
Temerlin McClain in Irving, Texas, is the agency of record for Nortel’s general advertising account and is said to be participating in the review.
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