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Campbell-Ewald Ad vertising used a humorous video of its employees visiting SeaWorld and being splashed by Shamu the killer whale as part of its successful pitch for the Busch Entertainment parks’ $10-15 million account.
The Warren, Mich., agency beat out Anheuser-Busch roster shop DDB Chicago for the assignment, which was formerly at GSD&M in Austin, Texas.
CEA “spent time with each park’s marketing vice president and, with our permission, talked to guests about what was needed to make the water parks better,” said Michael LaBroad, Busch Entertainment’s vice president of corporate branding.
A-B’s theme-park division chose CEA after a search for creative ideas from roster shops and outside agencies [Adweek, Feb.
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