Nokia Turns to DDB for Image Push

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

DALLAS Nokia has tapped DDB to create an image campaign on a project basis, sources said, though the client insists The Richards Group remains its primary agency and declined to confirm hiring DDB.

The cell phone manufacturer spent about $35 million on domestic ads last year, per TNS Media Intelligence/CMR. Richards handles both creative and media chores.

Omnicom shop DDB was selected over sibling GSD&M in Austin, Texas, and Richards in Dallas following recent presentations for a campaign aimed to break close to the Nokia-sponsored 70th annual Sugar Bowl football game on Jan.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in