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DALLAS Nokia has narrowed the list of agencies competing for the creative portion of its ad account to four shops, sources said. The cell phone manufacturer spent about $35 million on domestic ads last year, per TNS Media Intelligence/CMR.
Advancing, according to sources, are: Omnicom Group’s DDB in Chicago and Dallas; Grey Global Group’s Grey in New York; Interpublic Group’s McCann-Erickson in Detroit; and independent Wieden + Kennedy in Portland, Ore.
Agencies that were cut include: Publicis Groupe’s Fallon in Minneapolis; MDC Partners’ Crispin Porter + Bogusky in Miami; Publicis Groupe’s Leo Burnett in Chicago; Omnicom’s BBDO in Atlanta, GSD&M in Austin, Texas, and Goodby, Silverstein & Partners in San Francisco; and IPG’s Deutsch in New York and Temerlin McClain in Irving, Texas, according to sources.
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