NO UTENSILS, PLEASE



Generals Mills is determined to get consumers to put down their spoons to eat its new Fingos 'all-day cereal' out of the box and is planning to spend some $34 mill

The new spot, called ‘Intro,’ was created by DDB Needham Chicago and features a hip, animated, talking Fingo box touting the convenience and nutritional aspects of the cereal pieces.
‘How wholesome am I?’ the Fingo box quips. ‘Read my hips. I’m low in fat and sooooo nutritious.’
The ad, which will run during family programming during the day and on late news on local TV, is expected to break nationally later this summer when distribution to the rest of the country is completed, according to Barry Davis, Fingos marketing manager.
Copyright Adweek L.P. (1993)