No Relief Soon As Online Ad Spending Remains Moribund

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NEW YORK — For Web publishers, recovery may be a year away.

Second-quarter results from Yahoo Inc. and DoubleClick Inc. released this week indicate that online advertising remains in a deep slump. Many company executives and industry analysts now see a bounceback coming no earlier than mid-2002 — but no one’s really sure.

“It’s just a guess,” said Rob Martin, an analyst with Friedman, Billings, Ramsey & Co. “I don’t see a catalyst by this year’s end, and I don’t think anybody does.”




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