Potter/Katz Advertising and Marketing has launched a campaign for the Jewish Homes for the Aging in Los Angeles titled "Love Happens."
The print campaign highlights the personal care the rest homes offer its residents, many of whom are low-income elderly residents without families. The ads also support the organization's fundraising effort.
"The goal is to give potential donors a better understanding of the home by showing the warm, caring environment it provides," said Dan Katz, principal at the North Hollywood, Calif., agency.
The ads are running in the Los Angeles Times and local Jewish print outlets through the end of the year. Billboards are also up.
Katz served as creative director and copywriter, and led a creative team that included art director Bob Matsumoto and photographer Mark Tuschman.