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A battle of the billboards is unfolding on the corner of Houston and Lafayette streets in downtown Manhattan.
A billboard designed by Bartle Bogle Hegarty in New York touting designer Terence Conran’s New York furniture shop is shaped like an arrow and points to a neighboring ad for Beef-eater gin. “We apologize for such unsightly blemishes,” the copy reads. “Everything should be beautiful.”
“We feel like [the Beefeater] billboard is something that can be designed a lot better,” explained Jeff Geisler, BBH account director.
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