'No Limits' for Subaru

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Subaru of America is expanding Crocodile Dundee actor Paul Hogan’s role in its advertising, featuring him in spots for the Legacy and Impreza as well as his traditional role for Outback station wagons.
The Cherry Hill, N.J.-based Subaru rolled out its advertising last week to dealers with a “No limits” theme. The five new TV spots from Temerlin McClain, Irving, Texas, are set to begin airing in August. The automaker will retain its “The beauty of all-wheel drive” tagline.
The spot that seemed to garner the most attention featured Hogan with a sled dog team comparing the animals’ abilities in the snow to the Subaru all-wheel drive system.

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