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Jackson Hewitt Bypasses Arnold, Burford
NEW YORK–Grey Advertising has won the estimated $10 million advertising account of Jackson Hewitt, the second-largest tax preparation company in the country.
A division of Cendant Corp., Jackson Hewitt in Virginia Beach, Va., selected the New York-based Grey after a review involving two other Cendant roster shops: The Arnold Agency and incumbent Burford Advertising, both in Richmond, Va.
Based in Parsippany, N.J., Cendant is the renamed entity after last summer’s merger between Hospitality Franchise Systems and CUC International.
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