No Appetite Is Too Large at Shoney's

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ATLANTA Doe-Anderson broke its second series of television commercials for Shoney’s Restaurants starring comedian Jeff Foxworthy on cable and broadcast channels last night.

Four 30-second spots from the independent Louisville, Ky., agency tout the Southeast restaurant chain’s all-you-can-eat breakfast and seafood buffets.

The commercials, created by art director Scott Troutman and copywriter Scott Boswell, both executive vice presidents and creative directors, extend the client’s tagline, “We can’t wait to have you over,” which launched in October.

Breakfast promos show Foxworthy making fun of his off-camera (and fictional) Uncle Delbert at the buffet, evidently eating far too much breakfast.





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