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ChevronTexaco Corp., the newly merged $117 billion energy concern, is reviewing the capabilities of its roster shops in preparation for a global consolidation of the two entities’ ad accounts, the company said last week.
The second-largest oil company in the U.S. has formed an internal committee, which met last week to discuss how to handle more than a dozen ad agencies worldwide that previously worked with Chevron and Texaco separately.
ChevronTexaco was formedOct. 9 when San Francisco-based Chevron completed a $38 billion acquisition of Texaco of White Plains, N.Y.
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