Eaton Corp. named NKH&W agency of record to handle domestic and international advertising for its Hydraulics division.
The Kansas City, Mo., shop won the account after a review against three undisclosed agencies, officials said. Billings were not disclosed.
"We were impressed with their insight, strategic planning process, creativity and follow-through," said Dan Sholl, marketing communications administrator of the Eden Prairie, Minn.-based division. "They listened and paid attention to our needs. That made the difference."
Separately, NKH&W was named media agency of record for The Branson/Lakes Area Chamber of Commerce and the Convention and Visitors Bureau of Branson, Mo. Billings for that account were also not disclosed. --Aaron Baar