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NEW YORK Bandujo Advertising has ridden a $2 million ad account into a $10 million contract after retaining the New Jersey Motor Vehicle Commission’s two-year contract this month.
The commission is expanding its media budget by 500 percent in order to air more radio and television ads, said agency owner Jose Bandujo.
The New York shop beat out Garden State rivals Brushfire in Whippany, N.J., and Winning Strategies of Princeton, N.J. The agency’s upcoming work will aim to drive New Jersey drivers to the client’s Web site, the client said.
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