N.J. Hospital Signs On for Imus

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NEW YORK It’s unclear how many sponsors the new Don Imus morning radio show will have when it debuts Dec. 3 on Citadel Broadcasting’s WABC in New York. But one advertiser, Hackensack University Medical Center, has made a preemptive bid to be the first sponsor on the program, confirmed Jerry Della Femina, CEO of the client’s agency, Della Femina Rothschild Jeary and Partners.

Della Femina, who declined to say how much the client paid to be first, believes the audience for the early part of the program on day one will be huge because it will combine Imus’ regular fan base with those that are curious to hear what he has to say on the air for the first time since being axed by CBS-owned WFAN radio for comments he made in April about the Rutgers University women’s basketball team.

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