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NEW YORK Director Jeff Preiss of Epoch Films made a study of New Jersey roadside diners for a new television spot for Tums.
The ad, created by Arnold in New York, showcases three different diners and lets workers talk about Tums.
Preiss, who calls himself a “diner enthusiast,” shot cooks and waitresses going about their everyday jobs. The spot ends with workers singing the Tums jingle. “Fast relief is our specialty,” the tagline, appears next to a shot of the product written on a diner bill.
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