N.J. Bank Mulls Shops

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NEW YORK As it fights for a foothold in the increasingly competitive regional banking arena, Commerce Bank is meeting with at least four agency finalists in a review of its estimated $10 million ad account, sources said.

The Cherry Hill, N.J., client is considering WPP Group’s Berlin Cameron United, its sibling Grey and MDC Partners-backed Cliff Freeman and Partners, all New York, and Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in Boston, per sources.

By the beginning of next week, Commerce will trim the list to two shops and hear final presentations at the end of April, with a decision expected shortly thereafter.



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