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Ornelas & Associates in Dallas has opened a Los Angeles office to handle much of its growing Nissan North America business and future Latino accounts.
“L.A. is the largest Latino market in the country, and it’s growing,” said agency president and CEO Victor Ornelas. “And there are a lot of companies in key categories like entertainment that you can’t access in Dallas.”
Ornelas became Gardena, Calif.-based Nissan’s first lead Latino agency in 1999 and has steadily grown the account since then.
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