Nissan Names First Latino AOR

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Ornelas & Associates Earns the Honor in a National Review
By J. Dee Hill
DALLAS–Ornelas & Associates, the region’s fifth-largest Latino-owned agency, has won the national Hispanic advertising account of Nissan, Adweek has learned.
Nissan director of corporate communications Debra Sanchez Fair confirmed that “Ornelas is Nissan’s agency of choice pending contract approval and negotiations.” An official announcement is expected in a few weeks.
“It’s the fulfillment of a long-term goal of the agency,” commented Victor Ornelas, the agency’s principal.



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