Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Nissan North America has awarded Media Performance Monitor America ongoing media audit duties, said John Rinek, Nissan director of media and agency management.
Rinek declined to discuss the cost of the audit or the value of the contract.
“This is not a traditional auditing assignment,” said Rinek from Nissan’s Gardena, Calif., office. “[Nissan media-buying agency] OMD has performed excellent stewardship over our media spending. There will absolutely be no change with OMD. We’re very happy with their performance and they’ll even be working with us on it.”
Rinek
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in