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In-house Print Effort Promotes Shoemaker’s Apparel, Accessories
BOSTON–Nine West Group last week unveiled a fall fashion campaign that includes print, outdoor and transit ads.
Best known for its line of women’s shoes, the company has in the past two years launched a series of brand extensions that began with handbags and now includes sunglasses, hosiery, jewelry and apparel.
“The campaign brings the entire brand together for consumers,” said Stacy Lastrina, vice president of marketing at Nine West in Stamford, Conn.
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