NEW YORK The One Club's Interactive Awards lauded Nike as client of the year, while choosing Nike+ as best in show.
Nike, which has said it wants to see more innovation from its agencies in digital marketing, was cited for its "reemergence as a leader in creative advertising." Nike+, a tech application designed for Nike sneakers, and Apple's iPod music device that lets joggers upload running data from a tracking chip in their shoe, won the best of show award for R/GA, Nike's interactive agency on the project.
R/GA created software that transferred data from the chip to the Web, where it built a social-networking site that tracked the data of runners.
The win added to the honors accumulated by Nike+, which blended product design and brand experience. Nike+ won the Andy Awards' Grandy, the equivalent of best in show. It was the first time an interactive execution was honored with a Grandy.
Nike+ was recognized with One Show Interactive gold Pencils in the new media innovation and online categories. It won another gold for The Chain, a Web project developed by Framfab, and two silvers and two bronzes.
Crispin Porter + Bogusky led all agencies with seven Pencils, including two golds for Volkswagen work and another for Burger King. R/GA was awarded four Pencils in total, three for Nike work and another for its office holiday card. FarFar also received four, and AKQA and Goodby, Silverstein & Partners got three each.