NEW YORK The Nike+ Web site created by R/GA here, and a print campaign called "War Orphans" by Kolle Rebbe, Hamburg, Germany, for Misereor Charity, both won Black Pencils, the top honors at the D&AD Global Awards in London.
In addition to the two Black Pencils, 59 Yellow Pencils were awarded among the 151 nominated entries. The show was held last Thursday.
"Overall, [it was] not a classic year, however what is interesting is that one of my favorite pieces was heavily technology-led," said Tony Davidson, executive creative director at Wieden + Kennedy, London, and D&AD president.
"Nike+ challenges its category. It's a totally integrated consumer experience that redefines the running industry," he said.
The simple idea behind the campaign for "War Orphans," said Davidson, made the jury's decision easy: "Naive family wall paintings they may be, but seeing where shells of bullets have shattered the images is a great and easily understood metaphor." The client is a charitable arm of the German wing of the Roman Catholic Church.
In the TV & Cinema category, TBWA\Chiat\Day, New York, won two Yellow Pencils for its Skittles campaign and a single Yellow Pencil for its Combos work; Ogilvy & Mather, New York, won one Yellow Pencil for its "Transvestite" spot for the Tribeca Film Festival; and Bartle Bogle Hegarty, New York, won one for Vaseline's "Sea of skin."
In Product Design, Fuseproject, San Francisco, won a Yellow Pencil for Pryde DXL.
In the Web site category, in addition to R/GA's top prize, Mekanism, San Francisco, won a Yellow Pencil for a Microsoft Windows Vista site; and Tribal DDB, New York, scored one for Norelco.
In the Viral category, Idealogue, New York, won a Yellow Pencil for an Adidas podcast.