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NEW YORK Nike has shifted its global running-shoe account, as well as its Nike+ and Nike ID Web site business, to MDC Partners’ Crispin Porter + Bogusky, the agency said today.
The running-shoe account had been at independent Wieden + Kennedy. The Portland, Ore.-based agency remains Nike’s primary creative agency.
Adweek.com was the first to report that the client confirmed it was looking beyond Wieden, its primary agency partner for decades, on the running-shoe business, and that Crispin was likely under consideration for that work.
Dean
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