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Before slugging homers in the majors, baseball stars tossed a ball with pop in the backyard. Before they sprinted in the Olympics, world-class runners raced their friends to the bus stop. Remembering that all sports started as simple games, Nike is launching a $25 million summer campaign built around the theme “Play.”
Created by the sportswear maker’s longtime agency, Wieden + Ken nedy, Portland, Ore., the national campaign is set to run through Labor Day.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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