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NEW YORK The Nielsen Co. said it would triple the size of its national people meter TV ratings panel by 2011. The news comes less than a week after the research giant unveiled an aggressive rollout of local people meters beyond the top 25 markets to an additional 38 markets by the same date.
Currently at 12,000 U.S. households and 35,000 people, the national ratings panel will increase to 37,000 households and 100,000 people, providing the TV industry with more discrete demographic data for more TV channels and laying the foundation for commercial ratings.
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