Nielsen Reveals LPM Data for D.C., Philly

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WASHINGTON To bolster the rollout of its local people meter service in Washington, D.C., and Philadelphia, Nielsen Media Research has released another round of viewing data from its local people meter panels in the two markets.

The data released Monday show TV viewing is up 10 percent in Washington and 11 percent in Philadelphia. Daytime viewing is up, but prime-time and access is down, consistent with the results from other LPM markets. Among African Americans total-day viewing was 10 percent higher in Washington and 16 percent higher in Philadelphia.

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