Nielsen to Research Warehouse Clubs | Adweek Nielsen to Research Warehouse Clubs | Adweek
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Nielsen to Research Warehouse Clubs

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NORTHBROOK, ILL. - Nielsen Marketing Research signed an agreement last week with BJ's Wholesale Club that will allow packaged goods companies to measure sales in the fast-growing warehouse club format. Called the Nielsen Warehouse Club Service, the new scanning-based service is the first of its kind in the industry.
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