Nielsen Realigns Web, Wireless Ops

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NEW YORK The Nielsen Co. is combining its NetRatings and BuzzMetrics divisions into a single Web measurement service called Nielsen Online.

Nielsen will also combine Telephia, the telecom measurement service it acquired in June, with other company initiatives into Nielsen Mobile.

NetRatings and BuzzMetrics will keep their separate branding, but Itzhak Fisher, executive chairman of Nielsen Online, said their metrics now can be given to clients side-by-side.

Along with the reorganization, Nielsen Online will also provide deeper demographic data on blogosphere buzz—meaning consumer-generated media around a product or service—as well as hits and time spent on a site featuring a certain product and service.





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