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CHICAGO Nielsen Media Research, which has come under fire from groups that question its measurement of minority audiences, is launching a campaign to tout its reach across all demographics.
Creative from Burrell Communications in Chicago, partly owned by Publicis Groupe, targets African American, Asian and Hispanic audiences. Print ads show adults of different ages and ethnicities together in an effort to show that Nielsen’s research methods are inclusive. The campaign also includes radio and in-cinema advertising.
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