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NEW YORK The Nielsen Co. has formed a new unit that will work with cable operators and satellite TV companies to analyze viewing data from set-top boxes, the company said today.
Nielsen DigitalPlus will analyze the set-top box data to create new insights and services for clients by integrating set top box data with other Nielsen information, including the national and local TV ratings produced by Nielsen Media Research.
Adweek is a unit of the Nielsen Co.
The
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